Paul Rand & Swiss Cheese

Is an American graphic designer who has created many popular and well recognised logos for companies, including IBM, UPS and Westinghouse.

Some examples of Paul Rands’ work: 

He is also one of the leading designers in what is know as the Swiss Style of graphic design – a style developed in Switzerland during the 50’s which puts its emphasis on ‘sans-serif’ fonts and clean, evenly placed, easy to read type.

Other examples of Swiss Style graphic design:

Armin Hofmann

Richard Paul Lohse

Max Kerning

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